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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Establish framework for communication
   • Assess purpose of, and audience for communication according to task requirements
   • Evaluate advantages and disadvantages of various methods of communication according to task requirements
   • Research organisational or legislative frameworks applicable to communication
2. Develop ideas for communication
   • Assess persuasive communication techniques against objectives of communication
   • Identify specific ways to provoke and encourage response in individuals or groups in consultation with others
   • Consider potential communication challenges and strategies for mitigation
   • Research and document selected key ideas for presentation according to objectives of communication
3. Debate and discuss ideas
   • Present substantiated communication to audience
   • Facilitate conversations that challenge existing, and explore new, approaches to idea generation
   • Respond to questions about communication with relevant information
   • Use feedback to refine communication

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

facilitate a discussion and debate on ideas with at least two different audience types.

In the course of the above, the candidate must:

evaluate the purpose, audience and legislative and organisational frameworks applicable to task

identify and analyse methods to elicit responses from audiences in consultation with others

identify challenges to communication of ideas for mitigation

research selected ideas for presentation

adopt persuasive communication techniques

participate actively in presentation and critical discussion of ideas

respond constructively to presentation feedback

use feedback to further refine developed communication.

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Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

ways in which individuals receive and respond to ideas and information, and factors that influence response

advantages and disadvantages of various methods of communication

organisational or legislative frameworks applicable to subject or format of communication

key features of persuasive communication techniques, including storytelling

methods of researching ideas including:

desktop research

consultation with relevant experts

common techniques to tailor comments to audiences.

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